Servitization in the commercial aviation and defense industry

by   |    |   5 minutes  |  in Aviation & Defense, Digital Transformation, Research, Strategy

How servitization has affected change in the industry and what’s next for businesses. Tim Baines of Aston Business School will tell you that Rolls-Royce was one of the first to do it, with their ingenious “Power by the Hour” program. But what exactly is “it” that they are doing? Probably best known as performance-based logistics…

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