In software a good user experience requires excellent usability. On top of that it also needs an appealing visual design, high quality, good performance. But most importantly it needs “it”. The “it” that creates the “must have” and “love to use” desires.
And therein lays the problem. What really is “it”? How could we describe what we are looking for?
A couple of weeks ago I was moderating a lunch time discussion called “The cloud – myths and realities”. Invited key speakers were Graham Taylor who is the CEO of OpenForum Europe, and Mikael Bäck who is responsible for strategy and portfolio management for Ericsson’s fixed and mobile networks. Unlike cloud talk of late this discussion was refreshingly free from over-hyping, striking more of a “swings and roundabouts” tone.
Having been in the business of providing software for service organizations for 25 years, I would say that all service organizations overlap business process for 50% to 70% of their activities. When the product doesn’t work, someone needs to do something: go there & fix it, or send the product back, or send a part…