by   |    |   2 minutes  |  in Creativity & Innovation

“I quit school and recruited the professor,” Daniel Ek, founder of Spotify.

Just over twenty years old, sitting in his apartment with his friend (in their underpants because it is 30 degrees thanks to the servers everywhere), his dream had just begun. Now he is friends with the Red Hot Chili Peppers, he rides shotgun in vintage cars with Neil Young and exchanges texts with Bono. My simple conclusion is that all great ideas start small.

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by   |    |   3 minutes  |  in Creativity & Innovation

Sitting on a late flight heading west to the UK for a presentation to a board of directors, I read some official stats in the flight magazine that proved my personal motto when it comes to sales pitches. The stats showed the relation between the pitcher’s view of his own presentation and the clients’ view of the presentation. It’s founded on the premise that any pitch you make will be made up of four elements—style, format, content and chemistry.

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by   |    |   1 minute  |  in Creativity & Innovation

Browsing magazines and books that are far away from your own business, and perhaps your comfort zone, is extremely productive if you are looking for new ideas, need to find solutions to a problem or want a new angle on things. Let yourself be influenced by ideas and emotions from businesses outside your own.

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by   |    |   1 minute  |  in Creativity & Innovation

How can you, as a company, share with investors the most important ingredients for new innovations, namely dreams and emotions? How can you, as a company, explain tools (e.g. company culture) and processes you have in place to mass-produce ideas that will later become profitable innovations? Is it possible to measure, communicate or even benchmark the ability of companies to create and share dreams in a financial document such as a quarterly report?

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by   |    |   3 minutes  |  in Creativity & Innovation

What happens when you cut off the ability for people to specialize and exchange? The answer is that you slow down technology progress—or even regress. There are studies to prove this, e.g. what happened Tasmania 10 000 years ago when it was isolated as the waters rose. But we don’t have to look back some 10 000 years. Look what has happened with societies such as North Korea or some of the Arab countries when people have been cut off from the ability to specialize and trade.

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