Internet of Things (IoT) is the latest three-letter acronym (TLA) in an industry that loves to come up with new TLAs for use in our prodigious streams of hyperbole-laden marketing collateral. And David Essex of TechTarget, one of the more astute enterprise software journalists out there is not afraid to call a spade a spade.
When David Essex suggests, as he recently did, that IoT is perhaps the most over-hyped three-letter-acronym (TLA) in recent memory, folks probably ought to listen.
“Adwords, Google’s online advertising program, reports the average number of monthly searches for “Internet of Things” in most 30-day periods last year was roughly triple that of 2013,”
“…Last month recorded 135,000 searches, compared to an already impressive 49,500 in December 2013. The other day, a Google search returned 20.7 million hits. After adding in the offspring terms “IoT” and “the Internet of Everything.”
The hits exceeded 29 million. Our TechTarget sites alone have published more than 10,000 articles, conversations and definitions related to the Internet of Things.
“Not to belabor the point, but 2014 was clearly the year that hype over the Internet of Things not only peaked, but outran reality by increasing lengths. Rarely in computing history has so much been said and so little done.”
Is IoT a real thing or a bunch of marketing hype?
As one of the guys who churns out a lot of marketing hype, hey, I love my TLAs, and I do a lot of soul-searching whenever someone like Essex calls something a bunch of smoke and mirrors. The rest of Essex’s piece bears reading, but I still think we need to hit the pause button a moment and ask ourselves if there may be at least a little substance to the IoT rhetoric.
In this month’s episode of the IFS Radio Network Podcast, we get a virtual master class in IoT, ranging from a high-level definition to a look at what is in fact happening with IoT in the critical field service management software space. Rick Veague discusses how software for industrial manufacturing has been doing OiT for decades just by collecting data from programmable logic controllers. But at the same time, it will be a while before my refrigerator can order me more Riverwest Stein Brew when I am running low. But field service software gurus Andrew Lichey and Jorgen Rogde explain how among other things, printers can order their own consumables and IoT can be used to save money on rental equipment.
Stream the podcast today and find out where IoT is making people money instead of filling whitepapers used to line birdcages and the like. And let us know your own thoughts… is Essex right? Is IoT the most over-hyped technology in recent years? Or are you aware of other real-life examples of how networked objects are