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This is an IFS 2015 liveblog which means everything was written at-the-moment.

Squeezed in between the David Eager Show and the Jimmy Wales Show was a brief meet with the key executives from IFS.

Here are a few highlights:

Alastair Sorbie, President & CEO, IFS Group

Our IFS product is driven by our customers, not our competitors.

Whereas SAP has made the customer relationship too complicated, IFS is all about simplicity.

Mark Boulton, Chief Marketing Officer, IFS Group

We may not be so well known outside of analyst circles, but that changes year on year.

Gaining notoriety is “a slow burn” and aided by the brand’s partnerships with giants like Microsoft, Accenture and Oracle.

Cindy Jaudon, President & CEO, IFS Americas

We have recently acquired Metric  and 360 Scheduling, making ours the most complete service offering in the market.

Wilfriend Gschneidinger, CEO, IFS Europe Central

We are doing really well in Germany, with some “very nice wins in the automotive industries”.

Paul Massey, Managing Director, IFS Europe West

The new Applications 9 architecture including the IFS Lobby should provide incentive to upgrade, but if that doesn’t do it then the cost savings outlined yesterday (less customisation) may do the trick.

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