Martin Gunnarsson

Martin is Product Director and ERP Evangelist at IFS R&D, with two decades experience of working with ERP software, and a passion for product strategies, innovations, marketing and sales. Martin has gained a broad experience of global business thanks to years spent abroad in Germany and Japan, involvement in company acquisitions, and customer and partner activities all over the world. Martin is also a frequent speaker at conferences and events. Martin is Product Director for Manufacturing, Supply Chain and Global Extensions, and a member of the IFS R&D Management Team.

| | Estimated reading time: 2 minutes | Strategy
The Different Personas in the Mobility Community

The mobility trend is now entering a second phase where companies are formulating mobile strategies to benefit from the new mobile technologies. They are now busy replacing old mobile devices with smartphones and tablets, and are equipping their staff with business apps as a new and productive user interface to their business applications.

The business mobility community is diversified and covers a broad range of users. It can be separated into three distinct groups…

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| | Estimated reading time: 3 minutes | Business Technology, Strategy
How Mobility Makes ERP Easier and More Fun

The music industry has transformed thanks to new technologies and new behavior. Mobility is transforming our everyday lives and transforming industries. Which industry is next?

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| | Estimated reading time: 8 minutes | Creativity & Innovation
7 Tips to Becoming a Better Public Speaker

In this post I want to share seven things to remember when you prepare and perform a presentation. I called it “The 7-up speaker technique.”

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| | Estimated reading time: 1 minute | Business Technology, Events
Put IFS Mobile Enterprise Apps on Trial Today

Seriously – I’m challenging you to put IFS on trial today. This week at IFS World Conference 2012, we’ve been sharing our mobility news and future roadmap. One announcement made by Dan Matthews is the launch of seven new IFS Touch Apps, which are free for you to try out today.

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| | Estimated reading time: 4 minutes | Business Technology, Events
BYOB (Bring Your Own Behavior) is a Driving Factor in the Adoption of Enterprise Mobility Applications

A CFO once said to me when we discussed mobility; “I don’t want an IT-project, I want a business development…

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| | Estimated reading time: 2 minutes | Business Technology
Ericsson in Top Position Thanks to IFS 360 Scheduling

Have you ever considered the impossible task of optimizing a field workforce manually? Very often companies try to do just that. Actually, it’s not a problem to plan and schedule a mobile field force manually, but you can never optimize the field force manually. Let me prove that with simple calculation.

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| | Estimated reading time: 2 minutes | Creativity & Innovation
IFS Blogs Celebrates One Year Anniversary

Looking back over year, I can see how my behavior has completely changed. I have constantly had the radar switched on when it comes to learning and being influenced by my favorite subject—creativity and innovation. Writing blogs is also a fantastic way to process thoughts and ideas as you have to put them into words. I hope we have inspired you through the blogs to think and act differently when it comes to innovation and technology.

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| | Estimated reading time: 2 minutes | Creativity & Innovation
Hands-on Tip for Being More Innovative

My brain does not have the capacity to remember everything I read, so I need to document it, but, it must not take more than 2 seconds, otherwise I won’t do it. Instead I hope I’ll remember…but I know I won’t. But now I have a tool that helps me.

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| | Estimated reading time: 4 minutes | Creativity & Innovation
More Innovation Might Come Through Junction Philosophy

The innovation process includes all stages from generating the idea to developing and selling the idea as a fully fledged product innovation to the market. In your company’s innovation processes, make sure that you stay at the junction where YOU flourish, based on your own personal prerequisites. Don’t waste your energy by assuming you are someone else and end up at a junction that doesn’t suit you.

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| | Estimated reading time: 3 minutes | Creativity & Innovation
Tip: How to get rid of your innovation distractions

As individuals and companies, we need to protect ourselves against distractions so as not to lose our focus and commitment to bringing ideas all the way to new innovations. Today, distraction can include the possibilities and opportunities we see around us but also our self-perceived limited skills and experience when we compare ourselves with other people or companies.

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| | Estimated reading time: 3 minutes | Creativity & Innovation
A Big and Creative Brain is a Small Brain

Many times I have asked myself why some people and companies seem to be more creative and innovative than others. Do some people have superior DNA or are they blessed with a bigger brain? I read a book during my summer vacation that shed some light on my question. I would like to share it with you here.

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| | Estimated reading time: 3 minutes | Creativity & Innovation
The Formula for Successful Innovation (3 of 3)

In a study of companies in the industrial, technology, and consumer goods sectors, a correlation can been seen between investment ratios and the distribution of innovation returns reflected in the share price. Among high performers that invest in all three levels of innovation, surveys reveal that the return ratio is the inverse of resource allocation. Companies that allocated according to the above investment ratios outperformed their peers, typically realizing a P/E premium of 10% to 20%.

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