Every now and then I update my Facebook status. Afterwards I can see myself falling into the trap of measuring my personal success based on the number of comments or “Likes” my post received. Sound familiar? This incentive of getting people’s attention is a very powerful tool to use in a creative process. It can make wonders.
Let me paint the picture for you. Los Angeles. High 70s and all sunny, 5,000 geeks arriving from left and right, with about 60% of us coming equipped with one or more Apple products. The iPhone is, to this observer, in nearly everyone’s pocket at this event. Those without iPhones had to make due with Android devices and the assorted BlackBerrys. Very few (actually, I did not see anyone) had a Windows Phone. Microsoft has got to be asking themselves what to do?
In software a good user experience requires excellent usability. On top of that it also needs an appealing visual design, high quality, good performance. But most importantly it needs “it”. The “it” that creates the “must have” and “love to use” desires.
And therein lays the problem. What really is “it”? How could we describe what we are looking for?
Great innovations doesn’t necessarily translate into large investments. More importantly is a clever design that exactly solves a certain problem. That’s why the creativity process needs knowledge and inspiration from your customers and stakeholders. The problem however is to get the information from the customer of exactly how they work and what their challenges are. You normally don’t get such information in a conference room with a Danish pastry and a cup of coffee. You have to look elsewhere.
In Los Angeles, using one of the bigger venues available for these kind of events, some 5,000 developers were gathered on Tuesday Sep 13, 2011, for a full day of keynotes from VP’s and Senior VP’s from the Microsoft development departments, showing the latest version of the Windows operating system; Windows 8.
It is clear from the start that Microsoft has a lot riding on this.
Creative performances results in more innovation – and innovation increases a company’s competitiveness long term. Ask yourself – will I or my company be more creative in the future than we are today, and if so, how will it happen? Researchers have identified four dimensions as the distinguishing signs of creativity, to understand the intrinsic qualities of creative performances.
A couple of weeks ago I was moderating a lunch time discussion called “The cloud – myths and realities”. Invited key speakers were Graham Taylor who is the CEO of OpenForum Europe, and Mikael Bäck who is responsible for strategy and portfolio management for Ericsson’s fixed and mobile networks. Unlike cloud talk of late this discussion was refreshingly free from over-hyping, striking more of a “swings and roundabouts” tone.
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