For some strange reason, kids (again) solve this creativity process so much better than both CEOs and business students.
The more ideas you produce, the higher is the probability that one of them is a bright one. But are you spending enough time and do you have the right processes in place to boost ideas within your company? So what does this YouTube clip tell you about your creative processes?
Being creative and coming up with ideas is important, but having the skill to communicate ideas or a vision is business critical too. Being able to describe the future in rational terms (numbers or products) is just as important as describing the future in emotional terms (how it will feel for all concerned).
At last weeks IFS VIP event I asked for a volunteer to try one of our existing apps. In the back, a lady waved intensively and shouted “I want to try, I want to try”. I gave her my phone and in a single click she had authorized her first travel expense and purchase order – and she was so happy. When she had completed her very first travel expense, including a photo of a taxi receipt, she was literally dancing on the stage…
As a marketer you have a few parameters to differentiate your product against the competition. Take a scale for example. Some people might prefer a digital display and some prefer a retro analog style. Some people might want a black descret scale and someone else wants one in a strong and personal color – maybe purple. But does it really stop here?
Yesterday I commented on the fact that the first thing I have realized in recent months discussions with customers and colleagues about what apps we should build for our enterprise applications suite, is what apps we should NOT build.
In all fairness I guess I should also explain what I have realized that customers DO want and what I think we should build.
Before the iPad when there was just the iPhone, BlackBerry and various Android smartphones, things were a lot easier. The phone was (and still is) the thing you always carried with you. In business it was used for sending messages and checking e-mails. On the phone we had apps, and these apps were designed for tasks you could do in a short space of time. For business use we were discussing apps to quickly review and approve purchases, to have a quick look at some KPI:s. Then came the iPad and confused us all.
Innovation is often about finding effective and cost efficient solutions. The”Littre of Light” project in the Philippines brings indoor light to people who cannot afford to pay for electricity. The technology used? A plastic bottle filled with water. Watch this story from BBC News. This example reminded me that the best ideas do not need to be the…
I don’t know if you’re familiar with Dragon’s Den, a reality television series featuring entrepreneurs pitching their business ideas to secure investment finance from a panel of venture capitalists. We used that concept at our R&D event last week—and the result was 60 ideas in 2 hours. Do you want to know how?
It has been predicted that within the next few years a quarter of the global workforce will be made up of mobile workers. Although the bulk of this growth will occur in traditional established markets, non-traditional markets will also show a significant increase in mobile workforce.
There are five key drivers behind the mobility revolution.