Great innovations doesn’t necessarily translate into large investments. More importantly is a clever design that exactly solves a certain problem. That’s why the creativity process needs knowledge and inspiration from your customers and stakeholders. The problem however is to get the information from the customer of exactly how they work and what their challenges are. You normally don’t get such information in a conference room with a Danish pastry and a cup of coffee. You have to look elsewhere.
Creativity & Innovation
This blog is to be a source of inspiration for those of us who want to be more creative. In the blog you will find personal thoughts and experiences, interesting interviews, links to articles and creative people. The more brains that are involved the greater the creativity, so by sharing ideas and inspiration creativity flourishes.
Creative performances results in more innovation – and innovation increases a company’s competitiveness long term. Ask yourself – will I or my company be more creative in the future than we are today, and if so, how will it happen? Researchers have identified four dimensions as the distinguishing signs of creativity, to understand the intrinsic qualities of creative performances.