How can you, as a company, share with investors the most important ingredients for new innovations, namely dreams and emotions? How can you, as a company, explain tools (e.g. company culture) and processes you have in place to mass-produce ideas that will later become profitable innovations? Is it possible to measure, communicate or even benchmark the ability of companies to create and share dreams in a financial document such as a quarterly report?
Posts by Martin Gunnarsson
Product Director & ERP Evangelist
Martin is Product Director and ERP Evangelist at IFS R&D, with two decades experience of working with ERP software, and a passion for product strategies, innovations, marketing and sales. Martin has gained a broad experience of global business thanks to years spent abroad in Germany and Japan, involvement in company acquisitions, and customer and partner activities all over the world. Martin is also a frequent speaker at conferences and events. Martin is Product Director for Manufacturing, Supply Chain and Global Extensions, and a member of the IFS R&D Management Team.
What happens when you cut off the ability for people to specialize and exchange? The answer is that you slow down technology progress—or even regress. There are studies to prove this, e.g. what happened Tasmania 10 000 years ago when it was isolated as the waters rose. But we don’t have to look back some 10 000 years. Look what has happened with societies such as North Korea or some of the Arab countries when people have been cut off from the ability to specialize and trade.
For some strange reason, kids (again) solve this creativity process so much better than both CEOs and business students.
The more ideas you produce, the higher is the probability that one of them is a bright one. But are you spending enough time and do you have the right processes in place to boost ideas within your company? So what does this YouTube clip tell you about your creative processes?
Being creative and coming up with ideas is important, but having the skill to communicate ideas or a vision is business critical too. Being able to describe the future in rational terms (numbers or products) is just as important as describing the future in emotional terms (how it will feel for all concerned).
At last weeks IFS VIP event I asked for a volunteer to try one of our existing apps. In the back, a lady waved intensively and shouted “I want to try, I want to try”. I gave her my phone and in a single click she had authorized her first travel expense and purchase order – and she was so happy. When she had completed her very first travel expense, including a photo of a taxi receipt, she was literally dancing on the stage…
As a marketer you have a few parameters to differentiate your product against the competition. Take a scale for example. Some people might prefer a digital display and some prefer a retro analog style. Some people might want a black descret scale and someone else wants one in a strong and personal color – maybe purple. But does it really stop here?
Innovation is often about finding effective and cost efficient solutions. The”Littre of Light” project in the Philippines brings indoor light to people who cannot afford to pay for electricity. The technology used? A plastic bottle filled with water. Watch this story from BBC News. This example reminded me that the best ideas do not need to be the…
I don’t know if you’re familiar with Dragon’s Den, a reality television series featuring entrepreneurs pitching their business ideas to secure investment finance from a panel of venture capitalists. We used that concept at our R&D event last week—and the result was 60 ideas in 2 hours. Do you want to know how?
It has been predicted that within the next few years a quarter of the global workforce will be made up of mobile workers. Although the bulk of this growth will occur in traditional established markets, non-traditional markets will also show a significant increase in mobile workforce.
There are five key drivers behind the mobility revolution.