Omni-channel: A question of “How?”

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For retailers, being able to deliver, and keep delivering, is at the heart of omni-channel success. But delivering has never been more complex. Getting the right products to the right person at the right time means planning and integrating complex, multiple, often global functions and channels – all in real time.

All omni-channel experiences make use of multiple channels, but not all multi-channel experiences are omni-channel. If your retail channels don’t work together, it’s not omni-channel. Most retailers today invest in a multi-channel experience and only think of creative front-end technology and devices when they think omni-channel. If your back-end systems don’t support your front-end technology, your front-end omni-channel efforts might be wasted.

The Omni-Channel Gap

How to deliver the best experience to the customer

So how do retailers deliver a truly seamless, end-to-end, wall-to-wall experience for their customers? No popular article about omni-channel success would be complete without zooming in on the latest range of shopping apps and front-end point of sale (POS) experiences. But as any retailer with a global operation and complex ecosystem of suppliers will tell you, no matter how innovative or appealing a front-end app may be, unless a retailer’s back-end operations can support it, it may deliver exposure—but not much else.

Savvy retailers know that while extravagant promises can be made on glittering screens, it is being able to deliver on those promises through the entirety of a retail operation that drives retail growth and revenues. An omni-channel transaction may be triggered on a smart screen, but that is just the tip of the iceberg. Truly delivering the potential of omni-channel depends on end-to-end goods visibility, and planning and forecasting supply, demand and inventory—all in real time. Retailers are becoming increasingly aware of this.

Omni-Channel Leader

What it takes to be a winning omni-channel retailer

Winning retailers realize that omni-channel success means every part of a retail business pulling together, back-end to the front. It means all functions are able to access the same data and plan and work around it—together. IFS for Retail enables retailers to do just that, letting omni-channel become a powerful whole-operation planning tool. IFS solutions turn omni-channel from a tactical challenge they must react to, into a strategic opportunity they can proactively build.

IFS for Retail is a comprehensive package of strategic tools. When implemented across an entire retail operation, our solutions help retailers deliver more of what customers want in the here and now. But they also enable powerful time and cost savings—as retailers harness the power of accurate, relevant data to pinpoint exactly where and how to make their operations faster, more streamlined and coordinated. Omni-channel provides the opportunities and intelligence to optimize sourcing, manufacturing, planning, inventory and supply—as well as in-store functions.

Read more about omni-channel empowered by IFS. If you need help defining an omni-channel strategy that supports your business processes, please don’t hesitate to contact me directly!


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